An opportunity that marked a social kinship.
The Mind shouldn’t be confused with an organ; it is the faculty of thought and consciousness.
The experience of working with Mindtree resonates with the phenomena of the mind. It wasn’t just a photography gig but a conscious and thought-provoking partnership between two organizations. 2013 was when we did our first shoot with Mindtree, and our brief was to represent their new brand identity through visuals.
We, as storytellers, presented it in a way that they were proud of. That was a feather in our cap, and with that, an association beyond that of a client and a business was embarked upon.
The founders of a company are the driving force of the culture of their organization. A culture so deeply engraved in the minds of every mindtree mind and it is reflected in every action. A culture that’s a statement of their ethics.
Every person on the board of Mindtree was a personification of these ideals. It is a mark of a great leader to recognise and appreciate every element of its success; moving along the journey, we’ve experienced this quality in all of them.
These photos of the board of directors who come from diverse backgrounds photographed as a team over the years of our association with Mindtree. An experience that’s very personal and dear to us.
These pictures don’t just reflect the uber-cool attitude of the directors and their relatability with the young minds of Mindtree; they also reflect the journey of us understanding the brand identity and communicating that through these pictures.
When we look back at the times we were present there, it fills us with pride to be a part of the clan and be called a Mindtree mind. We will always reminisce about the respect, recognition, and genuine applause we received from them. To be appreciated for our work in the middle of an important event was an ultimate testimonial of our partnership.
It was an extraordinary learning experience and is now one of the most important principles of relationships at Agna. We understand, connect, and build a genuine bond with all our clients, as we visualize their craft to communicate the best of their stories.
For over a decade, it has been a privilege to be associated with Mindtree as their visual partner. We started our journey with Mindtree and we are on a continual journey of groundbreaking work with LTI Mindtree. Well, that’s a story for another day.
Subroto Bagchi, Krishnakumar Natarajan, Parthasarathy N.S. , Rostow Ravanan (he/him), Pankaj Chandra, Apurva Purohit, Anjan Lahiri, Akshaya Bhargava, Manisha Goitra, Dr. Albert Hieronimus, Ramesh Ramanathan, S. Janakiraman, David B. Yoffie, R. Srinivasan
Thanks for being an inspiration and more so mentors and friends.
Kiran Mohan – the quirk Monk thanks for indulging me and giving us the freedom.
Roshan A Varghese – partner in crime
And Bhagath for introducing us to Mindtree ….this wouldn’t have been possible if it was not for that introduction.